Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, E Track Straps, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , we put the link in relevant context, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, sherri hill , in the beginning I just post to it casually, lately I added nice stuff left and right, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, such as Level Tool, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, take Towing Chains as an example, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.